Tealium is the leader in enterprise tag management, a new class of application that enables digital marketers to more easily deploy their mission-critical online solutions, while also providing a hub for managing and exchanging digital data.

The company was founded in 2008 by two former executives at WebSideStory, a pioneering SaaS-based web analytics provider that is now part of the Adobe Marketing Cloud, via acquisitions by Omniture and Adobe Systems. At WebSideStory, Tealium co-founders Ali Behnam and Mike Anderson oversaw optimization consulting and web analytics implementations for major brands worldwide, giving them first-hand insight and experience into the issues surrounding the implementation of JavaScript tag-based online marketing solutions.

The company is widely recognized for its innovation and leadership. Econsultancy identified the company as the leader in tag management in its recent report, “Tag Management Buyer’s Guide,” while Forrester Research cited Tealium as “highly innovative” in its report, “Understanding Tag Management Tools & Technology.”